In 1960, SURFER began as the original voice of surfing. We can’t wait for the public to visit and enjoy the newest addition to Jacksonville Beach!
If you’d like to learn more about SURFER, contact us today. We intend to fully support Surf Concepts, LLC in its new venture and encourage its growth with this new brand through strategic alliances.” This is a new platform to reach out to the local surf community. Tony Perez, the GM of SURFER, said, “In a time when the surfing industry continues to evolve, we are stoked on the new development of SURFER in Florida. The concept was developed by Surf Concepts, with the ambitious goal of partnering with strategic individuals in the near future to bring SURFER to other great surf locations throughout America. The upstairs was designed with a hip, lounge vibe and will feature DJs and house music weekly.įuture talk sessions with iconic greats from the surfing world are also in the works, and all surf brands and movie releases are encouraged to reach out to SURFER for a great place to premier on the East Coast. Additionally, as in Hawaii, a state-of-the-art video wall and stage will house live music and display live webcast of surf contests, with each contest hosting watch parties or special events. A refurbished 1964 Airstream food truck was brought into the lineup and placed inside, serving tacos, bowls and favorites like the Ramen Noodle Burrito. The concept has a variety of handcrafted drinks and spirits, including select tequilas. This will be a place to celebrate the art of surfing, share epic stories and feel the true passion behind the sport.” “SURFER has delivered the surf culture as we know it for over 60 years.
“We are really excited for this brand to enhance and uplift the existing surf culture in Florida,” he stated. Managing partner, Greg Saig, said he selected North Florida as the first mainland location based on his knowledge of Florida surf culture and demographics on the East Coast. Surf Concepts, LLC signed a long-term, multi-location license agreement with The Enthusiast Network to bring the venue to the contiguous United States. The first location was launched in 2013 and is located on the fabled North Shore of Hawaii in the Turtle Bay resort. Born from the legendary SURFER Magazine, the iconic brand has now launched its newest location on the East Coast in Jacksonville Beach. After much anticipation, SURFER in Florida is now open.
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